Email marketing know-how
The Bazooka Email blog
Practical, evergreen guides on deliverability, design, automation and growing an email list the right way — from the team behind Bazooka Email.
July 8, 2026 · 6 min read
Permission Marketing: Consent, GDPR and Building Trust
Why real permission beats legal minimums: what meaningful consent looks like, the principles behind GDPR, CAN-SPAM and CASL, and how trust compounds.
Read article →June 24, 2026 · 6 min read
Re-Engagement Campaigns: Winning Back Inactive Subscribers
How to define inactivity for your list, run a respectful win-back sequence, and let go of subscribers who are done — before they hurt your deliverability.
Read article →June 10, 2026 · 6 min read
Newsletter Design Best Practices for Every Inbox
Newsletter design that holds up in every inbox: single-column layout, one clear CTA, image-text balance, dark mode, alt text, and footer essentials.
Read article →May 27, 2026 · 6 min read
Email Marketing Metrics That Actually Matter
Which email metrics deserve your attention, which are noise, and how to build a baseline from your own sends instead of chasing industry averages.
Read article →May 13, 2026 · 6 min read
Email List Hygiene: Keeping Your List Clean and Deliverable
List decay, bounces, spam traps, and pruning: how regular hygiene protects deliverability and why list health beats list size.
Read article →April 29, 2026 · 6 min read
Why Emails Land in Spam (and How to Stay Out)
How spam filtering really works — authentication, reputation, engagement, and content — and the practical habits that keep you in the inbox.
Read article →April 15, 2026 · 6 min read
How to Grow an Email List Without Buying Contacts
Why bought lists backfire, and how lead magnets, smart form placement, low-friction signups, and steady promotion grow a list that lasts.
Read article →April 1, 2026 · 6 min read
A Practical Guide to A/B Testing Your Emails
Learn what to test first, how to run fair email A/B tests, when to call a winner, and how to build a testing habit that compounds.
Read article →March 18, 2026 · 6 min read
SPF, DKIM and DMARC Explained in Plain English
SPF, DKIM, and DMARC without the jargon: what each protocol does, how they fit together, and the safe order to roll them out on your domain.
Read article →March 4, 2026 · 6 min read
Email Segmentation for Beginners
What email segmentation is, which starter segments matter, how to collect the data honestly, and when splitting your list goes too far.
Read article →February 18, 2026 · 6 min read
How to Build a Welcome Email Series, Step by Step
A step-by-step blueprint for a four-email welcome series: what each email should do, when to send it, how to set expectations, and mistakes to avoid.
Read article →February 4, 2026 · 6 min read
Email Subject Lines That Get Opened
Practical principles for subject lines that earn the open: clarity, length, personalization, preview text, spam triggers, and real makeover examples.
Read article →